In this video, I propose a design idea based on the fictional premise that the menstrual product company Callaly are lowering the cost of their products in countries with tax on menstrual products to match the cost in countries that sell their products tax free, as a means of joining to campaign to abolish tampon tax across the world.

This video complimented a design pitch created in response to the The Start’s Client Management brief that asks applicants to imagine they are working with their chosen brand’s in-house Brand Manager, supporting them to plan how to make their brand reflect 2021 as the year of hope and positive change. Client Management applicants must prepare a brief to share with the strategy and creative teams that helps them understand the opportunities and challenges for the brand in the context of a chosen Guardian article.

As a result, I secured a one-year placement at Design Bridge as Client Manager.